World Table Tennis
Change the Perspective
Change the Perspective
Challenge
The International Table Tennis Federation needed to evolve the sport, It needed to appeal to new audiences to attract new sponsors. The perception was that Table Tennis was not a sport, but more of a hobby. The International Table Tennis Federation needed to change the game and reimagine the mental and physical extremes of the elite end of the sport.
The International Table Tennis Federation needed to evolve the sport, It needed to appeal to new audiences to attract new sponsors. The perception was that Table Tennis was not a sport, but more of a hobby. The International Table Tennis Federation needed to change the game and reimagine the mental and physical extremes of the elite end of the sport.
Solution
World Table Tennis (WTT) was created to serve a fresh, modern perspective that’s always on the ball. Professional table tennis had all the elements it needed to capture the attention of new audiences. The energy, the drama, the heart-pounding, teeth-clenching, nail-biting tension. Our idea is simple. Show the game from the ball’s view to capture the energy and skill and let the world see Table Tennis from a new perspective. The visual identity captures the precision, speed, and courage in the sport like it’s never been seen before.
World Table Tennis (WTT) was created to serve a fresh, modern perspective that’s always on the ball. Professional table tennis had all the elements it needed to capture the attention of new audiences. The energy, the drama, the heart-pounding, teeth-clenching, nail-biting tension. Our idea is simple. Show the game from the ball’s view to capture the energy and skill and let the world see Table Tennis from a new perspective. The visual identity captures the precision, speed, and courage in the sport like it’s never been seen before.
Results
WTT now has over 3m followers across social platforms.
Coca-Cola is a sponsor for all tournaments in China.
WTT held its first tournament on the American continent.
Now officially grown into the most-watched sport in China.
WTT now has over 3m followers across social platforms.
Coca-Cola is a sponsor for all tournaments in China.
WTT held its first tournament on the American continent.
Now officially grown into the most-watched sport in China.
Recognition
Art Directors Club NYC: Shortlist
Transform Asia: Gold, Silver, and Bronze
Art Directors Club NYC: Shortlist
Transform Asia: Gold, Silver, and Bronze
2019-2020. Creative Director. Superunion. Global
Creatively, our idea is simple: A new perspective. We show the game from the ball’s view to capture the speed, spin, and skill. Literally presenting Table Tennis from completely new angles that hero the power, and precision.
Strategically, WTT is the stage for table tennis excellence. Bringing the sport to the world; from all-star icons to the next generation of professional athletes, we represent the best of the best.
From the new iconic black table to the reimagined theatre of play, the new trophy to a dynamic world of communications, the dramatic shift in the game's identity speaks for itself
