Vida
The future is verified
Challenge
With it's best-in-class credentials in engineering expertise, alongside  its own-able humanity and purpose storyVida found itself ready to take the lead in an crowded in an increasingly competitive verification industry.
Solution
W
e leveraged to bring to life Visa's mission to unlock the world’s most valuable asset. Identity. In a world where confidence should flow as fast as data. Distrust doesn’t enter the imagination and safety is seamless. Alongside industry-standard tech and trust semiotics, we infused humanity in the illustration and tone of voice to rise above the functional without interfering with client experiences.
Results
Vida verifies 2m identities every day, has raised $47.7M in 3 rounds of funding, and recently launched Identity Stack which highlights 99.9% Identity Fraud Prevention.
2023-2024. Creative Director. Design Bridge and Partners. South East Asia

"Your hopes, dreams and ambitions. Verified, endorsed and driven forward. Without limits, divisions or delay" Tone of voice is key to infusing the bigger purpose behind digital identity today, and in the future.
"A brave new world of simplicity and certainty. From a multinational fighting fraud on fourteen borders, to a grandmother in Sulawesi who’s not seen her health records in years" No other digital identity verification platform understands the humanity behind verification

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