The future is verified
Vida
Challenge
In a crowded and increasingly competitive verification industry, Vida needed a brand strategy and identity system that leveraged its strengths: best-in-class engineering credentials and a humanity-focused founders' story. The ultimate goal is to take the next leap forward into category leadership throughout Indonesia and expansion across Asia.
In a crowded and increasingly competitive verification industry, Vida needed a brand strategy and identity system that leveraged its strengths: best-in-class engineering credentials and a humanity-focused founders' story. The ultimate goal is to take the next leap forward into category leadership throughout Indonesia and expansion across Asia.
Solution
We leveraged to bring to life Visa's mission to unlock the world’s most valuable asset. Identity. In a world where confidence should flow as fast as data. Distrust doesn’t enter the imagination and safety is seamless. Alongside industry-standard tech and trust semiotics, we infused humanity in the illustration and tone of voice to rise above the functional without interfering with client experiences.
We leveraged to bring to life Visa's mission to unlock the world’s most valuable asset. Identity. In a world where confidence should flow as fast as data. Distrust doesn’t enter the imagination and safety is seamless. Alongside industry-standard tech and trust semiotics, we infused humanity in the illustration and tone of voice to rise above the functional without interfering with client experiences.
Results
Vida verifies 2m identities every day, has raised $47.7M in 3 rounds of funding, and recently launched Identity Stack which highlights 99.9% Identity Fraud Prevention.
Vida verifies 2m identities every day, has raised $47.7M in 3 rounds of funding, and recently launched Identity Stack which highlights 99.9% Identity Fraud Prevention.
2024. Creative Director. Design Bridge and Partners. South East Asia
"Your hopes, dreams and ambitions. Verified, endorsed and driven forward. Without limits, divisions or delay" Tone of voice is key to infusing the bigger purpose behind digital identity today, and in the future.
"A brave new world of simplicity and certainty. From a multinational fighting fraud on fourteen borders, to a grandmother in Sulawesi who’s not seen her health records in years" No other digital identity verification platform understands the humanity behind verification
