Vida
The future is verified
The future is verified
Challenge
Despite its best-in-class credentials in expertise and credibility, along with its own-able humanity and purpose story, Vida found itself crowded in an increasingly competitive verification industry. All competitor platforms used the same visual cues which created an opportunity to cut through with clarity.
Despite its best-in-class credentials in expertise and credibility, along with its own-able humanity and purpose story, Vida found itself crowded in an increasingly competitive verification industry. All competitor platforms used the same visual cues which created an opportunity to cut through with clarity.
Solution
We leveraged to bring to life Visa's mission to unlock the world’s most valuable asset. Identity. In a world where confidence should flow as fast as data. Distrust doesn’t enter the imagination and safety is seamless. Alongside industry-standard tech and trust semiotics, we infused humanity in the illustration and tone of voice to rise above the functional without interfering with client experiences.
We leveraged to bring to life Visa's mission to unlock the world’s most valuable asset. Identity. In a world where confidence should flow as fast as data. Distrust doesn’t enter the imagination and safety is seamless. Alongside industry-standard tech and trust semiotics, we infused humanity in the illustration and tone of voice to rise above the functional without interfering with client experiences.
Results
To date, Vida has raised $47.7M in 3 rounds of funding, recently launched Identity Stack, which Highlights 99.9% Identity Fraud Prevention and verifies 2m identities every day.
To date, Vida has raised $47.7M in 3 rounds of funding, recently launched Identity Stack, which Highlights 99.9% Identity Fraud Prevention and verifies 2m identities every day.
2023-2024. Creative Director. Design Bridge and Partners. South East Asia
"A brave new world of simplicity and certainty. From a multinational fighting fraud on fourteen borders, to a grandmother in Sulawesi who’s not seen her health records in years" No other digital identity verification platform understands the humanity behind verification
"Your hopes, dreams and ambitions. Verified, endorsed and driven forward. Without limits, divisions or delay" Tone of voice is key to infusing the bigger purpose behind digital identity today, and in the future.
