Have some flippin' fun
Make designers flip through the Papers. To promote their new range of Arena papers Fedrigoni needed a creative solution that could demonstrate the varieties of ‘rational yet elegant’ textures within the range. They wanted designers to feel the paper, experience and explore the tactile and joyous combinations.
Let designers have some flipping fun. All designers know happy accidents often result in moments of pure joy. We took this simple insight and brought it to life by sketching some of the more irrational and obscure things that make us all happy! The traditional swatch-book into a playful flipbook.
Hundreds of Happymess limited edition prints are in the hands of leading designers and studios throughout Europe. The lucky recipients are enjoying discovering the 1024 ‘messy irrational’ combinations that complement Fedrigoni's ‘rational yet elegant', paper stock.
Brand Impact Awards: Silver & Bronze
Art Directors Club NYC: Shortlist
Communication Arts: Shortlist

2021 – 2022. Creative Director, Superunion. Global

 Fedrigoni were searching for a way to hero the ‘rational yet elegant’ textures within their Arena range. Our solution is 'emotional and messy', a joyful juxtaposition of the paper's qualities. 
We expect happiness to appear from our alchemic formulas of places, faces, and things. But it isn't that simple, it's mercurial. Happiness is messy.

– More work –