Ultima Gold
For the legends of Asia
Challenge
Citi’s Ultima exclusive luxury credit card is a success for most of its customers. They needed a story to express an exciting new product for their one hundred most affluent customers, but these people often prefer to be humble and avoid the limelight.

Solution
The world’s first gold credit card is only for the rarest of individuals, the mythical legends of Asia. It is a reflection of the life they have earned.

2018. Creative Director. Superunion. South East Asia.
Handmade Lacquer chest 
For those who see the world like no other, we created a card that looks like no other. It does the talking for an understated individual and honours the experiences that have defined them.

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