Chope
Get out!
Get out!
Challenge
Chope is South East Asia’s largest restaurant reservation app, it grew fast and quickly expanded to the point where it found itself at a crossroads. They asked us to 'do we focus on the crowded reservations sector or create more revenue through discounts and savings.
Chope is South East Asia’s largest restaurant reservation app, it grew fast and quickly expanded to the point where it found itself at a crossroads. They asked us to 'do we focus on the crowded reservations sector or create more revenue through discounts and savings.
Solution
We soon realised that the real opportunity for Chope was to lead the charge for dining out. The real competition was in fact Deliveroo and Netflix. This led us to the simple idea of ‘Get Out’. The design language was similarly based on gestalt, with the idea of transporting viewers to the centre of the action and reminding them of what they were missing by staying in.
We soon realised that the real opportunity for Chope was to lead the charge for dining out. The real competition was in fact Deliveroo and Netflix. This led us to the simple idea of ‘Get Out’. The design language was similarly based on gestalt, with the idea of transporting viewers to the centre of the action and reminding them of what they were missing by staying in.
Results
"The rebrand is reflective of where we are in the evolution of the business and that what got us here won’t get us there” – CEO Arrif Ziaudeen
"The rebrand is reflective of where we are in the evolution of the business and that what got us here won’t get us there” – CEO Arrif Ziaudeen
"Chinese payments giant Alipay, under Ant Group, has made a US$15 million equity investment in Chope, the Singapore-based restaurant-booking platform." Business Times Singapore, August 2021
Recognition
Transform Asia: Silver, and Bronze
Transform Asia: Silver, and Bronze
2018 Creative Director, Singapore
The tone of voice placed the customer at the centre of the action and got them to imagine the clinking of glasses or fill in the blanks of where a messy crab dinner led.
We soon realised that the real opportunity for the Reservation app Chope was to lead the charge for dining out. The competition was in fact Deliveroo, Grab Food and Netflix. The enemy? Pyjamas!
