Allen & Gledhill
Partners & More
Partners & More
Challenge
200-year-old Allen & Gledhill have an incredible success story that parallels Singapore’s own. A long linage of award-winning practice, and a reputation of being quite simply the best in the business and yet A&G were questioning its place in an increasingly boisterous, brand-focused, digital world. How to evolve whilst remaining authentic?
Solution
The idea of ‘Partners & More’ – is an aspirational ambition and call to action. It is no longer enough to just be the best, the organisation will go beyond, as it always has for its clients, but now for itself. The refreshed visual identity evolves existing equities to become more confident, and yet appropriately understated.
200-year-old Allen & Gledhill have an incredible success story that parallels Singapore’s own. A long linage of award-winning practice, and a reputation of being quite simply the best in the business and yet A&G were questioning its place in an increasingly boisterous, brand-focused, digital world. How to evolve whilst remaining authentic?
Solution
The idea of ‘Partners & More’ – is an aspirational ambition and call to action. It is no longer enough to just be the best, the organisation will go beyond, as it always has for its clients, but now for itself. The refreshed visual identity evolves existing equities to become more confident, and yet appropriately understated.
Results
With their new focused branding in hand Allen & Gledhill continues to be the flagship for law in Singapore. Straits Times Best Law Firms 2021 has been named in all 15 categories of the inaugural ranking, the only one to achieve the distinction.
With their new focused branding in hand Allen & Gledhill continues to be the flagship for law in Singapore. Straits Times Best Law Firms 2021 has been named in all 15 categories of the inaugural ranking, the only one to achieve the distinction.
2017. Design Director. The Partners. South-East Asia.
Elegant typography from Victorian-era London echoes the founders' heritage, we embraced copper to reflect the origins of currency and trading in Singapore and introduced knowing wordplay to allow A&G to differentiate without needing to shout.
The ampersand is the natural conduit for Partners & More and brings to life all the different pillars and personalities that propel A&G. They continue to be the flagship for law in Singapore.
