For all life's colours
Our brief was to create a new gifting and stationery brand from a blank sheet of paper. In a crowded category finding a unique and authentic way to cut through is essential.

'For all life's colours' is our strategic positioning. Referring to the zeitgeist on emotions means that the world is now seeing – and embracing – differently. Jumble is a self-aware, brutally honest, witty, down-to-earth brand that celebrates every little (or big) victory and likewise defeat. Our brand personality of Emotional Intelligence helps us deliver our values in refreshing ways. Most importantly, Jumble embraces the confusing world of emotion.
Jumble's launch in 2020 was limited because of how COVID-19 affected the supply chain. Now sales are gradually increasing worldwide.
Transform Asia: Gold and Silver

2019. Creative Director, Superunion, Global
Jumble is driven by tone-of-voice self-aware, brutally honest, witty, down to earth, a celebration of every little (or big) victory and likewise defeat.

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