Ignite imaginations
Matches
Challenge
Paper Merchant Antalis wants to showcase their striking Keacolor range as “the answer to all creative paper needs”
Paper Merchant Antalis wants to showcase their striking Keacolor range as “the answer to all creative paper needs”
Solution
The names are designed to match the color they represent, so we began to think of other things the names could be matched to. We designed a series of both consequential and complimentary ‘matches’ inspired by the names within the color range.
The names are designed to match the color they represent, so we began to think of other things the names could be matched to. We designed a series of both consequential and complimentary ‘matches’ inspired by the names within the color range.
Results
“The use of the Keaykolour brand and its vibrant colours around the matches puzzle was incredibly engaging. It was such a fun idea, a brilliant little project” Vicky Weatherington, Creative Papers and Specification Manager, Antalis
“The use of the Keaykolour brand and its vibrant colours around the matches puzzle was incredibly engaging. It was such a fun idea, a brilliant little project” Vicky Weatherington, Creative Papers and Specification Manager, Antalis
“Clients have been really impressed. It has sparked a lot of positive feedback, especially around how the design and quality of paper complement each other” Cameron Walton - Customer Services, Rapidity
2024. Creative Director. Design Bridge and Partners, UK
Rather than try to demonstrate creativity within paper stock, we can use the paper to ignite creativity within people. Matches light up the imagination. Two illustrations seemingly unrelated connect in our mind and spark a smile in the mind.
