Many as one
Mastercard technology
Challenge
Mastercard is not a credit card company; it is an owner and innovator of the world’s most progressive and secure technology. Mastercard technology is a highly complex and confidential world. We were tasked to create a visual language that decodes and celebrates how some of their most significant innovations. This level of security and stability is difficult to comprehend; it is also challenging to visualize beyond flowcharts and diagrams, which is what was asked of us. These astonishing innovations become even more powerful because they work together; there is nothing siloed, so we also had to visually connect these differing stories and the quite brilliant people behind them.
Mastercard is not a credit card company; it is an owner and innovator of the world’s most progressive and secure technology. Mastercard technology is a highly complex and confidential world. We were tasked to create a visual language that decodes and celebrates how some of their most significant innovations. This level of security and stability is difficult to comprehend; it is also challenging to visualize beyond flowcharts and diagrams, which is what was asked of us. These astonishing innovations become even more powerful because they work together; there is nothing siloed, so we also had to visually connect these differing stories and the quite brilliant people behind them.
Solution
Many as one. A single action resonates with beautiful simplicity. But when combined with others, unlocks limitless potential. This is the story of Mastercard Technology. We're amplifying each group's contribution to an outstanding outcome. Capturing the collective that creates the unmatched trust, resiliency, and speed of Mastercard.
Many as one. A single action resonates with beautiful simplicity. But when combined with others, unlocks limitless potential. This is the story of Mastercard Technology. We're amplifying each group's contribution to an outstanding outcome. Capturing the collective that creates the unmatched trust, resiliency, and speed of Mastercard.
Results
"Enormous thank you, Design Bridge and Partners team. We couldn’t have executed such an amazing experience yesterday without your creativity, partnership and expertise. We see all of you as an extension of the team of 70+ listed on this email. Job well done with beautiful work"– Andrew Theiling, Customer Experience and storytelling, Mastercard.
"Enormous thank you, Design Bridge and Partners team. We couldn’t have executed such an amazing experience yesterday without your creativity, partnership and expertise. We see all of you as an extension of the team of 70+ listed on this email. Job well done with beautiful work"– Andrew Theiling, Customer Experience and storytelling, Mastercard.
"Everything came together better than we could have imagined and the response from the Board of Directors and Executive Management and Technology Teams has been overwhelmingly positive. Not only did they resonate with our messages of how ‘Mastercard Works Because It All Works Together"
–Michele Ball, Vice President, Software Engineering
–Michele Ball, Vice President, Software Engineering
Creative Director. Design Bridge and Partners. North America
The esoteric visual language is not only perfectly understandable with a talk track from an engineer, it carries meaning, metaphor, and it's beauty is a reflection of it's impact in the world.
"Your hopes, dreams and ambitions. Verified, endorsed and driven forward. Without limits, divisions or delay" Tone of voice is key to infusing the bigger purpose behind digital identity today, and in the future.
